APPENDIX 4

Evaluation Action Plan

Purpose

The purpose of this action plan is to assist you in identifying specific evaluation strategies for assessing how well your messages, materials, and activities were implemented and received by the target audiences.

Instructions

Ideas for Actions. Jot down ideas and strategies that you might want to try in evaluating your own health risk communication program.

Action Plan. Choose two to three of your evaluation ideas and develop specific actions that you can take to carry out the ideas. Write these ideas on the attached action plan form. When developing your action plan, ask yourself:

Planning

• Is the action specific? (Use action verbs)
• How much time will it take?
• Is it written so that I or someone else will know when it occurs?

Resources

• Are the skills and resources for carrying out the action available?
• Who will do it?
• Are special materials or equipment necessary?
• Is continual monitoring or follow-up required?

Implementation

• Do I have the authority to implement the action? If not, who does?
• How can I go about getting approval?
• What is the degree of support for my idea?
• Besides my supervisor, who will I need to sell my idea to?
• What in my organizational environment might interfere with doing this?

Evaluation

• Whom will this action affect?
• How will it affect them?
• How will I measure the effects? (evaluation plan)
  

EVALUATION ACTION PLAN