Prefatory Note
This report from the Subcommittee
on Risk Communication and Education is intended to
address health risk communication polices and practices
within PHS agencies. As such, the Subcommittee looked
broadly at institutional policies and practices. A result
of this approach is the absence in this report of
recommendations on how to prepare specific health risk
communications. In particular, there are two issues
bearing on the preparation of individual health risk
communications that this report does not address.
When to
CommunicatePHS agencies
are often faced with the difficult problem of knowing
when there is enough scientific information to warrant a
health risk communication. Integral to this question is
the quality of the scientific information available to
the agency. How good is the information, and is it enough
to support a health risk communication? There are no
simple answers to these questions. Each agency must
determine when a health risk communication is required
based on its statutory mandates and science policies.
Scientific
UncertaintyA complicating
point in satisfying the public's demand for reliable and
meaningful information on environmental hazards is
"scientific uncertainty." Frequently,
government agencies are faced with the dilemma of having
to acknowledge and explain uncertainty to a public that
perceives scientific findings as the product of a process
that is precise, repeatable, and reliable. Moreover, the
public often associates correlation as being the same as
causality. As a result, agencies are faced with the
difficult task of trying to say what their scientific
data mean, as well as the data's limitations and
uncertainties.
Further, government agencies must shape their
communications to take account of a wide range of public
attitudes and demands about the cause, nature, magnitude,
and consequences of specific environmental risk factors.
The considerable diversity in public interest will
complicate how uncertainty is conveyed in a particular
health risk communication. Because there is little
guidance on how to communicate uncertainty in health risk
communications, the Subcommittee has undertaken a project
on that subject. The findings and recommendations from
the Subcommittee's study will be available at a later
date.
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