This organization is a public-private partnership--industry, government and consumer groups-- created to reduce the incidence of foodborne illness by educating Americans about safe food handling practices. The partnership's mission include: making safe food handling meaningful to consumers through communications that are positive, upbeat and inherently empowering to foster behavior change; and combining the resources of the federal government, industry and several consumer organizations to conduct a broad-based food safety education campaign designed to reach men, women and children of all ages.
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