The obesity epidemic is a well-known crisis. Polling indicates that overwhelming majorities of the public are aware of the crisis, particularly as it relates to children. Obesity may be a resilient and notoriously complex issue to address, but it's no longer developing in the shadows of the public health landscape.

In contrast, the American inactivity crisis seems to swell beneath the public's consciousness. Of course, physical activity is often cited as a treatment or secondary preventive option for a range of chronic diseases, including obesity, but rarely is inactivity presented in popular media as a serious, widespread condition unto itself. Too often, the message received by the public seems to be that physical activity is something you do to "get better" from another condition.

The International Health, Racquet and Sportsclub Association (IHRSA) is committed to engaging communities with a new message: a sedentary body is a sick body. Physical activity is not just something you do to "get better," it's something you do to avoid getting worse, even without any other underlying condition. Indeed, physical inactivity alone is a harmful disease, not just another risk factor.

We are certainly not the only organization intent on raising the volume of calls to fully address the inactivity crisis, but we aim to be one of the loudest.

We hope that our new message resonates with a broader cross-section of community members than existing anti-obesity campaigns, which may be overlooked by individuals of healthy weight. We want the public to understand that physical activity is important for everybody, regardless of BMI. Healthy weight does not necessarily equate to "healthy."

As a trade association for health clubs, we engage with thousands of communities through our member clubs. All across America, IHRSA clubs are serving their communities as true wellness providers, providing safe, fun and effective opportunities for physical activity. In many ways, these clubs are amplifying the dangers of inactivity at a very local level while teaching communities about the joys of an active lifestyle.

IHRSA has been a long-standing ally in the fight against obesity and our support for that effort remains steadfast and true. But we are looking forward to engaging communties with an urgent call for more physical activity for the sake of it. Just as the obesity and inactivity crises developed in tandem, so too may they be eradicated.

How do you think our message would resonate with your community?

Research published in the British scientific journal Age and Ageing found that older adults are highly knowledgeable about the health benefits of physical activity, yet many remain inactive due to the many barriers to participation. This article examines these barriers and suggests ways in which you and your organization can reduce or eliminate their impact on the physical activity levels of older adults.

1. Lack of interest (by far the #1 factor)

Prior to starting a program, have your older customer examine all their options. Would they prefer taking a class or going solo? Are they a morning or night person? Does indoor fitness appeal to them, or would they prefer to play outside? Could they dedicate large blocks of time to physical activity or could they fit only shorter, more frequent intervals into their schedule? What are their real world goals?

Young or old, people tend to enjoy things that interest them, that help them reach a goal or that is fun and social. By simply asking what they like to do you can break this barrier down one program at a time.

2. Shortness of breath

Shortness of breath can be due to a variety of health issues. It can also be that they are simply out of shape. Meet with their  healthcare provider to see whether you'll need to consider any special modifications before starting an exercise program. If necessary, get clearance to begin a program. Educate members that there are ways to address issues to improve their quality of life.

3. Joint pain

According to the Arthritis Foundation, regular, moderate exercise offers a whole host of benefits to people with arthritis. By exercising, your member can reduce joint pain and stiffness, build strong muscle around the joints, and increase flexibility and endurance.

4. Perceived lack of fitness

Education is the key here. Ensure that your members know they can start slowly, i.e. with 5-10-minute walks in the morning, at lunchtime and after dinner. With their resistance training, start them with only a couple of exercises and build up. DO NOT OVERWORK them or you will never see them again. Set long-term goals and show them how they will build their fitness level or workout over time.

5. Lack of energy

In many cases, this barrier is reversible and can be due to a low fitness level. It could also be from the interaction of multiple prescription drugs. The first step to a solution is to establish why they are lacking energy, then explain how being active will actually give them more energy. For many it can even reduce the number of expensive drugs they take.

6. Doubting that exercise can lengthen life

Ask your older customers about their quality of life. Are they able to do the things they want to do? Explain how exercise can improve their quality of life, no matter how long they live. What exercise will offer them is the ability to age on their own terms.

How are you reducing barriers that limit participation levels among your older customers?